Armed with only a few pairs of
UGG sheepskin boots and a positive attitude, Smith
hit the streets of New York. However, his reception
was not a friendly one, and he was sent packing,
with the same few pair in his suitcase.
But Smith was persistent and
more than a little stubborn. He knew that there
had to be a place for his boots in the US market,
so he traveled west to do little surfing in California.
Arriving there he was shocked to find that there
was already a small group of well-traveled surfers
who’d brought similar sheepskin boots back
from Australia. He’d found his niche, and
he never had to leave the beach.
The secret to UGG is in the sheepskin,
and they use the finest in the world. The sheep
skin allows your feet to be insulated to keep
them warm in cold weather and actually keep your
feet cool in warm weather (even to 80°F) with
the soft fibers act as a natural air conditioner,
keeping your feet cool and comfortable. The thick,
natural fleece on the removable insole molds to
the unique shape of your foot creating a natural
arch support.
His first season in business
Brian sold 48 pairs of boots to 5 accounts. Of
course, it was the California surf market that
grasped the genius of these sheepskin boots. UGG
Australia became a must-have for surfers just
out of the water.
Since then, UGG Australia has
gone from a small time surf brand to the global
leader in luxury sheepskin footwear. The product
range has also grown beyond boots to incorporate
casual footwear, slippers, and all-weather products
made of the same fine Australian sheepskin.
